We have our next AAF Houston free webinar July 15th at 1 PM. Erin Green with Reach Local will share how advertisers can tap the power of YouTube to tell their story. Go to AAF-Houston.net to register. Get a preview, right now.
From the eyes and hearts of 4 folks in the ad business, this is a conversation about inequality and division in our world, and how we might create change in our industry and our communities. Serious stuff, but now is the time to talk about it.
COVID19 changed the rules and the way the game was played, but Professor Larry Kelley took his team on to win a competition that became a virtual victory. Larry talks about the NSAC Competition and more from his more than 3 decades in advertising. This is the way you win.
#Outdooradvertising has always had the power of telling your story in a big way. And in Houston, outdoor is a top choice for folks who have the need for speed on their commute. The magic 7 seconds with eyeballs connecting to products and services. Lee Vela, VP of Public Affairs with Clear Channel Outdoor shares some great advice.
Brivic Media has been there done that a few times. What we mean by that is they've been through everything from hurricanes to bad economy times. Allen Brivic and Kelley Robinson are really good at adapting how the ad business works in the best and worst of times. And they do it with confidence and a hopeful smile. This is #3 in our series on how the #advertising industry is dealing with COVID19.
You might have heard us say that "COVID19 cannot stop a conversation". Well it's true, especially for #digitalmarketing. Especially true if you want to maintain that connection with your client base. Brian Bearden of Upstream Marketing talks digital technology in part-2 of our series on advertising in a COVID19 world.
Welcome to Part-1 of our COVID19 series on the #Advertising industry. We take a look at the disruption in the #printing/mailing/supplier segment. Kent Simons of CORE Details shares his thoughts on how he is working through the disruption and what the future looks like
As business owners we find ourselves in a time of confusion. Beyond the obvious for most businesses, lack of incoming business, how do we speak to our clients and customers. The answer is simple. Let the conversation continue, and maintain an attitude of transparency while sending a beneficial and hopeful message. Listen in and see if any of these ideas might be helpful.
COVID-19 isn't just impacting the grocery store shelves or your favorite restaurant. It has impacted the advertising industry in a big way. The American Advertising Federation Houston has adapted and adjusted the schedule of events and programs. Get the district-wide perspective through conversations with the Ad Clubs in Oklahoma, Louisiana, Arkansas and here in Houston.
This April we honor those in our industry who have walked the walk when it comes to diversity and inclusion in advertising and marketing. The event is called the Mosaic Awards, and one of those recipients is Audrey Gilbreath. Audrey and her agency represent Houston in such a cool way. You're going to love this interview and her amazing story, as she is all over doing this the right way. Congrats Audrey.
The AAF 10th District Mosaic Awards has announced the winners of this year's event. Houston is proudly represented by 3 amazing recipients. Gilbreath Communications, Lopez Negrete and Bunker 58. Last week we took a few minutes to sit down and chat with Alex Lopez-Negrete and Valentina Gomez Bravo. This week we will also be talking with Audrey Gilbreath, President and CEO of Gilbreath Communications on her Mosaic win. It's all about what is beyond the message that defines a Mosaic Champion.
And before you know it, it'll be February 20th and time to showcase the best of the best in Houston creative at the American Advertising Awards. After the judging was done, we took the time to sit down with 3 of our judges team to talk about everything from content creation, logic and emotion behind the creative, global trends and multicultural advertising. Judy, Tony and Javier gave us a great interview, enjoy.
For the American Advertising Federation Houston, this year has really taken off with an incredible lunch event with our friends at the Houston Automobile Association presenting the new metrics of car buying. It's now a process just as complicated as the engine under the hood. And before you know it, here comes the 2020 American Advertising Awards, set for February 20th. We sat down with Joni Verdina and Dwight Douthit to talk about the judging process and cool sponsorship opportunities.
Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers. Plus, HADA is our featured speaker at the AAFH luncheon coming up Wednesday January 15th at the Junior League. Get your tickets for that event now.